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Financial aid for students without financial need: How do institutions use it strategically?

Brookings | 2026-04-27 | economy

Topics: Economy

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English Summary

Colleges are employing sophisticated pricing strategies, utilizing 'price discrimination' by setting high sticker prices while offering targeted merit aid discounts to higher-income students. This approach allows institutions to generate necessary revenue to cover rising operational costs and declining public funding. However, this reliance on discounting is creating a potential 'race to the bottom' in pricing, which erodes institutional revenue gains. The primary policy implication is that the increasing financial strain on colleges threatens the stability of need-based aid, potentially limiting access for lower- and middle-income students.

中文摘要

大學院校正採用複雜的定價策略,透過設定高昂的標價,同時向高收入學生提供有針對性的擇優獎學金折扣,實行「定價歧視」。此種做法使學府能夠產生必要的收入,以應對不斷上升的營運成本和公共資金的減少。然而,這種過度依賴折扣的模式,正在造成價格方面潛在的「惡性競爭」(race to the bottom),進而侵蝕學府的收入增長。主要的政策意涵是,大學日益增加的財務壓力威脅到需求導向資助的穩定性,可能限制低收入和中等收入學生的教育機會。

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